The 5 trend colors for summer 2025

Summer is not only the time for sun, lightness and new memories - it also brings a breath of fresh air to our wardrobe. Whether it's a walk in the park, an ice cream date with friends or a professional photo shoot: colors tell stories.
We reveal the 5 trend colors for summer 2025 that you can not only wear, but also showcase in style.

Butter yellow is the new star among summer colors. Soft, bright and elegant at the same time, this shade brings warmth to any outfit - without overpowering it.
Perfect for your photo shoot: in combination with white or cream, butter yellow creates a clean, fresh look in the studio or outdoors in daylight.

If you think brown is only for fall, you're wrong. In 2025, chocolate brown shows its summery, soft side: as linen trousers, oversized shirts or accessories.
Shooting tip: Brown looks particularly beautiful on light skin, in combination with warm light or contrasts such as gold jewelry or natural materials.

Powder pink is here to stay - and rightly so. The shade looks timelessly soft and modern at the same time and is ideal for couple or family shoots.
Our styling tip: combine it with denim, linen or sand tones for a natural studio look with a romantic touch.

If you want to make a real statement, blackberry red is the right choice. The rich tone adds depth to your imagery and creates real eye-catchers.
For your shoot: ideal in combination with black or light beige. Particularly strong for beauty, friendship or portrait shoots.

Orange tones are celebrating their comeback - and mandarin is the absolute summer favorite. Energetic, positive and modern.
In the studio: tangerine works particularly well with natural backgrounds or against clean white - for maximum glow and freshness.

Colors influence the mood of your picture - and say a lot about your personality. They have a different effect in front of the camera than in everyday life, so it's worth paying attention to harmonious tones and combinations when choosing your outfit.